Mr. Cody Pike

Avid concert goer, pop culture fanatic, TV binger

So, you’re a lifelong learner…

PR Gives Me Goosebumps

Stephen Whyte, Aaron (took professional headshots for everyone!), Emmy, Marlee, Britnee, Jake

Enjoy my PR Elevated recap below –

Keith Green – Vice President Marketing and Commercial Sales – Guinness World Records

  • Reminisced about getting a Guinness World Record book growing up.
  • Get people talking about your brand by doing something BIG and setting a world record.
  • Ads need to entertain and inspire.
  • Largest Zumba gathering, stood up and danced.
  • Writing is SO important.
  • Eight to Elevate
    • Write, Start, Stop, Read, Listen, Ask, Smell, Give
  • Learn to be a stronger writer and you will be way further ahead than others.
  • Go with your gut in future career endeavors.
  • Slow down and listen.
  • Slow down and look up at the mountains. Stop and smell the roses.
  • Hit 500 followers on Twitter during this presentation!
  • If you want the job and like the job… ask for the job!
  • Take time to read intellectually enlarging and inspiring material.
  • If you want to be the best at something… of course the journey is going to be difficult.

Brandy King – Communications Director – Southwest Airlines

  • Constantly be on the lookout for interesting stories.
  • Stewardesses in “hot pants” and go go boots is what originally helped Southwest Airlines gain attention.
  • Tell them in a way that reaches people beyond a surface level so that they stick.
  • Care for your customers. If you can find a story that will connect, share it because you care.
  • Learn to respond quickly and be a fire fighter.
  • If you’re not telling your story… someone else will and you may not like what they have to say.
  • A company’s true character is expressed by its PEOPLE.
  • Don’t network, build meaningful relationships.
  • Live the Southwest Way… Warrior Spirit, Fun-LUVing attitude, Servant’s Heart
  • Have GRACE. Focus on others strengths, NOT their weaknesses.
  • When the call comes, will you be ready to jump on board?

Boyd Matheson – President – Sutherland Institute

  • If you create winning stories and connect consumers to the story, you’ll never have a problem finding a job.
  • Why did some people see Titanic in theater multiple times and buy it when it came out? Because of the story and the people. Learn to create the story.
  • Be a Disneyland street sweeper. It’s all about the experience and transformation.
    • The guest’s only see magic!
  • Everyone wants to be a part of a good story.
  • Don’t become target driven. What is the punch through strategy? What do you want the headline to be after?
  • If you really want to play the game… you need to play chess.
  • Don’t live by a checklist. Be creative.
  • KAIROS: Take a commodity, turn it into a product, make it a service, create an experience and become transformed.
  • Are we willing and are we prepared for that tap on the shoulder to go and do something amazing?
  • Things change and you have to be ready.
  • Invest in time, money and emotion.
  • Genealogy is the number one use of the internet.
  • Be different.
  • Ask questions in an interview.
  • Love learning!
  • Always ask. Always apply.

Goal: Read Influencer by Joseph Grenny and email Boyd my thoughts.

Karen Bybee – International Event Organizer and Independent Consultant for Sporting Events

  • Look for opportunities.
  • Take some risks.
  • Be persistent.
  • When the call comes, will you be ready to jump on board?
  • Make decisions that open doors.
  • Trust your gut and instincts.
  • Build the team, share the credit and don’t burn bridges.
  • Play nice in the sandbox.
  • Perfect plans aren’t! Expect the unexpected. Always have a contingency plan.
  • Know your resources.
  • Be professional, organized, good communicator, hard worker, team player, be ready for a plan “B”.

Jill Chappell – Senior Editorial Producer – CNN

  • Collect as many business cards as you can.
  • Address book is key!
  • People like to be remembered.
  • Get your foot into the door.
    • Internship, Humble yourself, Fake it until you make it, Don’t hold back
  • Know your audience. Be concise. Pick up the phone. See them in person. Be reachable. Personalize subject line. Be happy and upbeat. Optimize your network.

Jeff Taylor – Executive Creative Director – Bonneville Communications

  • Why not… take a crazy chance?
  • “You see things: and you say ‘Why?’ But I dream things that never were; and I say ‘Why not?’” – George Bernard Shaw
  • Who knew you could feel the spirit so strongly at a PR conference?!
  • Set a world record for largest nativity.
  • #ShareTheGift
  • Campaign to combat The Book of Mormon musical and show people what The Book of Mormon really is.

Matt Prince – PR and Brand Engagement Manager – Taco Bell

  • Informational interviews are KEY.
  • The single most important client in your PR career will be yourself.
  • Personal branding is a garden, and you gotta dig it.
  • Try and “be at the top of everyone’s ‘I Know a Guy’ list”
  • Find a culture where it’s ok to fail. Just… fail smart, fail forward and fail cheaply.
  • Live your life like you’re on a first date. Always.

Chris Bailey – Director of VIP Services – Utah Jazz, SLC Bees, Vivint Smart Home Arena

  • Make a PR plan for yourself.
  • Pick a field that you find yourself thinking about when you don’t want to think.

Lindsey Petersen – Director of Marketing and Communications – Imagine Dragons’ Non-Profit: The Tyler Robinson Foundation

  • “I like to listen. I have learned a great deal from listening carefully. Most people never listen.” –Ernest Hemingway
  • You’ll never know everything. OWN IT.
  • You’re always going to have to pitch yourself.
  • Figure out a way to set boundaries so you don’t get burned out.
  • We’re all in this together.
  • Embrace that sincerity speaks volumes.
  • Create your own brand.
  • Plan stuff.
  • Track everything.
  • Become a marketer.
  • Learn everything about FB ads. Step out of what you think is right and try new things.

Jane Dvorak – 2017 PRSA National Chair and Owner – JKD Company, Inc.

  • Don’t worry about your dream job upon graduation, be patient and greatness will come.
  • When you are patient, you’ll end up in your sweet spot. Let the journey move you forward.
  • You don’t need to be afraid. Challenge yourself every day!
  • Hope sees the invisible, it feels the intangible, and it achieves the impossible.
  • Trust that you have some insight to bring to the table. It’s ok to fail sometimes.
  • You NEED to invest in yourself. It’s your job to be smarter and more connected.
  • Sit down and write a letter about why you love this career choice. When you get down, and question, read it and remind yourself.
  • You cannot laugh enough in your day. When we laugh, we learn and create memories.
  • Be open to let things happen.
  • There is NOTHING stopping you from being a leader now and a leader 30 years from now.
  • Bring in the dancing lobsters!

Jon, Colin  and I were the top three people who were actively engaged on Twitter during the conference. We did a DANCE OFF to Bang Bang to pick some cool prizes. I got the prize below… 🙂